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Coastguard NZ: Flare

New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas.
But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week.
Credits Other credits

Account Manager: Nisa Solipo

Managing Partner: Scott Wallace

Client: Christine Haru & Bruce Reid

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