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Top 6: June 1st 2011
Interactive

Volkswagen: Side Assist Office

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Top 6: June 1st 2011
Surf at work without being caught out: with Volkswagen Side Assist Office. Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. Grabarz & Partner Webeagentur developed an online tool, that lets people experience the assistance system: Side Assist Office. When an employee is surfing at work, Side Assist Office scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. By doing so, Volkswagen protects his drivers not only on the road – but also in the office.
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Managing Partner: Reinhard Patzschke

Group Head Account Management: Peter Stroeh

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