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Top 6: July 27th 2011

Lexus: Shout

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Top 6: July 27th 2011
In a quiet environment one’s perception on sound changes. Thus, any small sound can seem louder than it really is. Saatchi & Saatchi Bucharest used this observation to communicate the launch of new Lexus CT 200h, the most silent car in the category, by playing with the GPS voice and making the indications sound louder than normal.

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