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Voltarol: Workout - Shopper Workout

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Products that relieve body pain like Voltarol emugel, are in regular use by sports people. Voltarol wanted to reach all those everyday consumers who just put up with their pain an view body pain relief as something for "athletes". So we created a series of ads that point out how our ordinary lives are often as physically demanding as sports - because life can be a workout.

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