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The Foundation for Youth Development: Created by kids

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The Foundation for Youth Development take practical steps in addressing the high levels of negative youth statistics in New Zealand. Its programmes give life-skills, self-confidence, motivation and opportunities to young New Zealanders aged 5-18 years.

To demonstrate this, Ogilvy enlisted the help of children in FYD programmes, and got them to create the ad. Ogilvy and Robber's Dog provided mentoring and guidance, but the children undertook the creative, direction, writing, filming and production themselves.

Watch the making of here: http://www.youtube.com/watch?v=xNAhTd0CQBI
Credits Other credits

Client: Foundation for Youth Development - Jenny Stiles and Jocelyn Marsland

Client Service Mentors – Saya Tran and Katie Grove

Agency Producer Mentor – Amy Molloy

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