Al Noor Training Centre: See Potential

To create awareness about the Al Noor Training Centre, which helps children with special needs realise their potential and find their place in society, Y&R Dubai made innovative use of the globally recognised handicap sign. A vinyl sticker with the relevant elements, ingeniously turned the handicap logo into a magician or basketball player or singer. Driving home the centre's message to curious passers-by, on hundreds of 'mini' billboards across the city.