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Top 6: July 6th 2011

Listerine: Mouth vs Life

Top 6: July 6th 2011
‘Mouth vs Life’ enables users to create a personalised video experience of what they put their mouths over time. It marks the first time a consumer brand has used YouTube’s Auto Playlist functionality.Site from JWT,London
Credits Other credits

Creative Technologist: Matt Payne

Digital Production: Saima Ahmed

Planner (creative agency): David Carr

Global Director in Charge: Simone Forster

Account Director: Alex Walker

Account Manager: Sarah Kay

Media agency: Carat

Media planner: Barrie Cree

Site build: JWT London

Design: JWT London / Confessional

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