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Top 6: July 20th 2011

McDonald's: Wingman

Top 6: July 20th 2011
To celebrate the return of the much loved Chick'n McCheese and the newly landed McWings, DDB New Zealand has developed a campaign to promote both around the notion of having a wingman. A wingman is a role that a person takes when talking up a friend to another in order to build an attractive persona. Who doesn't want a wingman at their side talking them up? So DDB created a virtual Wingman that you could download to your Facebook page.Every time you made a comment, posted video or photo, the Wingman would talk you up on your Facebook wall. You could also view and follow the latest Wingman comments on the McDonald's Facebook Page. The campaign comprised a press ad, contextual banners and the application itself.
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Karla Fisher, Kristen Rodger, Jonathan Alpers

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