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Cancer Research UK: New Balls Please

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Launching today, the ad from RKCR/Y&R, London takes a light hearted approach in spirit of the Brits favourite summertime event which aims to prevent men ever needing to ask for ‘new balls please’ by encouraging them to be aware of symptoms of testicular cancer. These include pain or discomfort or a hard lump in the testicle or an unusual difference between one testicle and the other.

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