Outdoor ad: Famous speeches collection: Obama

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Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present. Marcel, Paris have created posters on which we can read the title of a famous speech. Each letter has been designed to show an event, so when we read the entire title, we can chronologically watch what the speech has changed in History. This helps us measure the actual impact of the text. Each poster has been placed on walls in strategic areas to invite people to feel the power of words and realize the impact they still have in today’s society. “Yes we can”: The poster was mounted on a wall in the neighborhood of La Courneuve, a suburb of Paris. Social Context: In this area the unemployment rate is 24%.