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Top 6: July 13th 2011
Web Film

Ford: The Dog

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Top 6: July 13th 2011
Ford Motors of France launches its first ever web film to communicate its new C-Max with simple Park Assist technology. "The Dog", created by Ogilvy & Mather Paris, features dogs and children doing what they do best, playing. In one well, synchronized stunt, LA based director, James Frost, captures the entertainment that unfolds in a single take. The two-minute web film shows children putting on their own kid-invented circus in the family backyard, starring, of course, the family dog and all of his neighborhood dog friends. Filmed as a homemade family video, the entertaining spectacle comes to its grand finale when the family dog jumps in the front seat of mom and dad’s new Ford C-Max and in one quick front paw move parks the car.

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