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Top 6: July 20th 2011
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Volkswagen: SleepwalkerTop 6: July 20th 2011
Volkswagen Australia and DDB Sydney has launched an integrated campaign to introduce the luxurious and stylish Volkswagen Touareg to the Australian luxury SUV market.
Having aired for the first time on the 10th July, the new brand TV spot - 'Sleepwalker' - tells the sorry tale of a man who has fallen for the charms of his new Touareg, leading to the line 'Fall in luxury'. Web banners and a dedicated microsite (fallinluxury.com.au) also invites Australians to 'Fall in Luxury' themselves whilst interacting with the Touareg and the character from the TVC. Four print executions shot by London-based photographer Nick Meek complete the campaign.
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