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SAMSONITE: Heaven and hell

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Task: To produce a print ad and outdoor communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.

Concept: The creative idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.
Credits Other credits

Account Supervisor:Sophia Ng/Lily Zheng/Tom Dotoroff

Illustrator: Surachai Puthikulangkura/Supachai U-Rairat (Illusion)

Production House: Illusion/Producer: Anotai Panmongkol/Somsak Pairew (Illusion)

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