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Lifebroker: World's greatest parents

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Finding the right life insurance policy can be a tricky business. There are so many options available, it’s hard to know where to begin. Then there’s all that technical jargon to sift through. And who wants to think about their own mortality anyway? McCann Melbourne created this campaign for Lifebroker positioning them as the experts at matching families with the right life insurance. We created a series of commercials based around the line: “The right policy for any family.” Rest assured, if Lifebroker can find a perfect policy for families like these, they will easily find a policy for you.

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