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Top 6: August 3rd 2011

Huawei IDEOS X1 and SONIC: Sorry No Fax

Top 6: August 3rd 2011
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task for ArnoldFurnace, Sydney was to launch the brand in Australia, with a focus on making them as desirable as possible – both in what they offer as smart phones, and their image as a new brand. These superlight/6-sheet posters ran at bus shelters, train stations and other sites with long dwell time, and managed to establish an immediate impact and rapport with the target.
Credits Other credits

COPYWRITERS - Tom Spicer / Cameron Brown / Mike Miller / Paul Fenton / Sam Chappell/ Laura McWhinnie

ART DIRECTORS - Paul Fenton / Darren Cole / Nic Adamovich / Tom Spicer

TYPOGRAPHERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton

GRAPHIC DESIGNERS - Darren Cole / Nic Adamovich / The Craft Shop / Paul Fenton

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