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Mastercard: New Friends
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NY-based Sonic Union mixer Steve Rosen, with Bikini Edit Editor Avi Oron and Smuggler director Tom Hooper forge new friendships by spreading Yankee love in the new :60, “New Friends” for Mastercard out of McCann Erickson, NY. The spot features a quirky young man doling out free Yankee tickets to random strangers throughout New York City.
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