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Kellogg's Fiber Plus: Cupcake

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Kellogg's is launching a new cereal, Fiber Plus Caramel Pecan Crunch. The spot will run nationally. So, which is better? Cupcake or fiber cereal? The new TV spot “Cupcake,” pits Kellogg’s Fiber Plus cereal against award-winning bakery Perfect Circle Cupcakery (winner of 2011 Food Network’s Cupcake Wars) and its popular chocolate lava cupcake. The winner? Not surprisingly, the chocolate lava cupcake. But who really expected fiber cereal to win against a cupcake? The real surprise is that new, tasty Fiber Plus Caramel Pecan Crunch really is fiber. Even though it's fiber it still tastes good and is good for you. Win, win!

This spot was filmed at the Perfect Circle Cupcakery in Orange, California.
Credits Other credits

Senior Producer: Juan Woodbury

Production Company: Uber Content

Director: Chris Hooper

VFX/SPX: Filmworkers Club

Editorial: Whitehouse Post

Editor: Carlos Lowenstein

Music Company: Comma Music

Director of Photography: Mark Plummer

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