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Top 6: August 31st 2011

Pinacoteca Art Museum of São Paulo: Le Curiosism

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Top 6: August 31st 2011
Pinacoteca de São Paulo is one of the most prominent museums of Brazilian art. For the first time in 12 years, the museum has implemented a raft of radical changes in its permanent exhibition containing art works from its collection. To explain this to the museum's visitors F/Nazca Saatchi & Saatchi, Sao Paulo have created the campaign Aos Curiosos (For the Curious), announcing the news and fueling the natural curiosity that changes spark within us. The film clip Le Curiosism (Curiosities), a kind of manifesto on the campaign, celebrates the spirit of the curious and unveils the cat within all of us, inviting viewers to "satiate their feline" at the museum.

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