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Top 6: September 7th 2011
TV

Heineken Rugby World Cup Sponsorship: This is the Game

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Top 6: September 7th 2011
Heineken has released a new above-the-line campaign showcasing their sponsorship of Rugby World Cup 2011 in New Zealand. 'This is the Game', created via Wieden+Kennedy Amsterdam, focuses on the unwritten Code of values implicit in rugby union on and off the pitch, such as sportsmanship and respect, and promotes Heineken as the worldwide partner and official beer of the international tournament.
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Broadcast Director: Erik Verheijen

Agency Producer: Ross Plummer

Planner: Dan Hill

Group Account Director: Andrew Kay

Account Director: Philip Jacobson

Art Buyer: Annette Krutzik

Project Manager: Kate Blumer

Business Affairs: Marieke van Helden

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