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Heinz Ketchup: Squeeze the truth

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In Australia, there is some confusion over what Ketchup really is. In fact, you could say that Ketchup is misunderstood. So Heinz Ketchup, the original premium market leader within this category is here, to tell Australians in person, and set the record straight. The BD Network campaign is brought to life online where you can squeeze the truth out a bottle of Heinz Tomato Ketchup, and is supported by print executions featuring a variety of lines that communicate the product truths around tomato content, thickness and taste, Ketchup style.
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