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EA Sports: Big Brother


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These HEAT spots air in conjunction with the release of EA Sports Madden NFL 12. The campaign captures intense gamers caught in the space between real life and augmented reality, when friends become rivals and Madden makes them part of the action.
Credits Other credits

Exec Producer (Smack Shack Videos) Jaime Chiang

Creative Director (Smack Shack Videos) Nei Caetano

Editorial: Spotwelders

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