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Netflix Instant: Characters Genre
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In a cinematic 30 seconds, the new spot for Netflix Instant takes us from the pulse-pounding heights of an action film to the sandy shores of true romance to the chilly climate of an Arctic documentary. Working with agency Goodby, Silverstein & Partners, director Will Hyde developed scenes that play to the hyperbolized stylization of each genre, with a fluid edit that seamlessly transitions from one to the next. The reveal that all of these movies live on your TV or laptop via Netflix brings home the point that movies are more accessible - and more watchable - than ever.
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