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Medibank: Farewell

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Medibank has launched a new retail campaign, via agency George Patterson Y&R Melbourne, positioning the brand as 'The insurance your health deserves'.

Chris Carroll, Medibank's General Manager of Marketing said: "This campaign positions Medibank as the right choice for the health of Australians. Medibank continues to evolve its brand as it transforms from a health insurer to a company that stands for better health".

The campaign is made up of a series of executions that will be rolled out over the coming months.
Credits Other credits

Offline Editing: Jo Scott, The Butchery

Online Editing: Eugene Richards, The Refinery

Sound: Paul Le Couteur, Flagstaff Studios

AGENCY:

Group Account Director: Mathew Cummings

Account Director: Matilda Hobba

CLIENT:

General Manager- Marketing: Chris Carroll

Marketing Manager- Brand and Advertising: Katrina Barbaro

Advertising Manager: Tina Conder

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