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Outdoor

Heineken: Heineken Style Nuggets


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How to make Heineken a premium beer? A beer that "opens the world" for those who know? How to interact with the "hipster" crowd around Finland? The idea from 358, Helsinki was to make a "diner" where people can buy "combos" that combine Heineken with premium designer items. A shirt and a beer. A wallet and a beer. Nail polish and a beer etc. This "apparel diner" toured 5 cities and it also served as a communication platform. In each city we set up a pirate radio station, a poster campaign, a PR campaign and a Facebook group. Heineken Style Nuggets even sparked a small nationwide radio and print campaign. It gave us a great reason to partner up with top architects, top fashion retailers, top radio djs and top club runners. That alone caused a positive stir for Heineken among the urban influencers of Finland.
Credits Other credits

Client: Ossi Ahto

Client Team Director: Robert From

Strategist: Panu Nordlund

PR: Milja Horneman, Hartwall / Taru Tuominen

Architect Tuomas Siitonen, Katri Lankinen

Building and event management: Malja / Mari Nenonen

Magazine: Basso / Aleksi Seppo

Radio station: Basso / Aleksi Seppo

DJ booking and restaurateur: Kuudes Linja / Tim Uskali

Shop selection: My O My / Pauliina Louhiluoto, Harri Kangas

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