Westpac: Gen W

Westpac is celebrating 150 years in New Zealand by giving 150 new babies a big head start in life. Launching the campaign is a new TVC from .99 Auckland and Robber's Dog, showing Kiwi babies and what they might grow up to be. Blockhead was responsible for the visual effects, creating a variety of effects to bring the playful palette of scenarios to life. Registrations and ongoing activity for Westpac's Gen W campaign will be housed on Facebook: http://www.facebook.com/genw