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Road Safety Trust: Distracted Brains

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Everyone thinks they can multi-task. It turns out that our brains just can't. Instead, they switch from one task to the other, decreasing our ability to do either task properly. Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington.
Credits Other credits

Account Service: Ali Bartleet

Illustrator: Bec Wheeler (Truck), Blair Sayer (Red Light), Jo Tronc (Girl)

Studio: Niels Hunefeld, Steve Jaycock

Animator: Watermark Ltd

Film Production: The Picture House

Post Production: Aaron Hilton

Sound Design: Jeremy Cullen

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