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Top 6: September 28th 2011
Tv
Berocca Boost: DonkeyTop 6: September 28th 2011
Bayer has launched its first UK TV ad campaign for Berocca Boost to raise awareness of the effervescent product. The activity, created by JWT London, launched on Sunday 18th September. It aims to raise awareness of the product among its primary target audience of 18-30 year olds. The multi-vitamin tablet differs from Berocca original because it contains Guarana, a natural source of caffeine. The product is aimed at those seeking a healthy boost.
Media agency: Mindshare |
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