Interactive ad: American Horror Story: You're Going To Die In There

View hi-res

Top 6: October 5th 2011

To get horror fans excited about the premiere of American Horror Story, Campfire New York created a tour of the house's frightening history. But, this was a history that fans helped us piece together. Thousands of people registered to receive an artifact that helped reveal a horrific event that took place in the house. Fans who received these artifacts were tasked with uploading them to the site, so everyone could explore the mystery. Over four weeks, five rooms were progressively released to encourage repeat visits and drive conversation. The basement will remain locked until Friday 30th, when fans will receive their ultimate reward for engaging with youregoingtodieinthere.com