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Illinois Lottery: Transportation
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The Illinois Lottery's new Cash Spectacular game is awarding 7.6 million prizes -- four times more than all the cat videos on the internet! A new marketing campaign created by Energy BBDO emphasizes the sheer magnitude of payouts up for grabs: eight times more prizes than O'Hare has flights in a year, 66 times more prizes than the city of Peoria has people, and more prizes than all the windows in all the buildings in downtown Chicago. With 25 new Illinois millionaires to be made and over $62 million in prizes ranging from $100 to $20,000, the new game provides the highest $10 payout in Illinois Lottery history.The print and OOH features intricate cut paper artwork by award-winning artist Gail Armstrong.
Print Production: Debby Dyess Related
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