TV ad: Illinois Lottery: Parade

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The Illinois Lottery's new Cash Spectacular game is awarding 7.6 million prizes -- four times more than all the cat videos on the internet! A new marketing campaign created by Energy BBDO emphasizes the sheer magnitude of payouts up for grabs:

Category Entertainment & leisure
Client Illinois Lottery
Agency Energy BBDO, Chicago
Production Biscuit Filmworks
Country United States of America
Uploaded 28 September, 2011

Credits

Director
Aaron Stoller
Chief Creative Officer
Dan Fietsam
Creative Director
Jonathan Linder
Creative Director
Aaron Pendleton
Producer
Mala Vasan
Copywriter
Miller Jones
Agency Producer
Ashley Geisheker
Executive Producer
Holly Vega
Planner
Susan Pitt
Planner
Eddie Revis
Account Director
Nicole Torrillo
Photographer
Gail Armstrong
Retoucher
Doug Stanley
Account manager
Aly Sander

Other credits

Print Production: Debby Dyess

Director of Photography: Darko Suvak

Local Production Company: 59 Films

Executive Producer: Ed Amaya

Production Supervisor: Michelle Tocash

Editorial and Post: Machete

Executive Producer: Luiz Landgraf

Editing House: Whitehouse

Editor: Matthew Wood

Editor’s Assistant: Kenan Legg

Producer: Laurie Adrianopoli

Post House: Filmworkers

Producer: Lisa Long and Derek de Board

VFX: Rob Churchill

Transfer: Michael Mazur

Music Company: Sonixphere

Music Director’s Name: Greg Allen

Audio House: Audio Producers Group

Audio Engineer: Peter Erazamus

Media Planner: Justin Southern

Illinois Lottery: Parade

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Illinois Lottery: Parade

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