TV ad: Hyundai A-League: We Are Football

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Fans are the heart and soul of football in Australia. To launch Season 7 of the Hyundai A-League, BMF created an integrated campaign to unite these fans, to inspire them and to encourage them to show their support for the game.

The We Are Football campaign celebrates being a football fan; empowering fans to show their love of the game and aims to transform that pride and inspiration into support for the Hyundai A-League.

The campaign kicked off with a teaser DM and online component to rally the fans and get them excited for the upcoming season. The launch campaign aims to turn this passion into action through a range of outdoor, print, digital and a 60 sec TVC.