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Heinz Baked Beans: IT HAS TO BE HEINZ


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The advert from AMV BBDO, London runs for five weeks and plays on the ‘magic beans’ story from Jack and the Beanstalk. The advert opens with Jack playing with his toy cow as he walks to the market. Along the way, he’s stopped by a friend and persuaded to exchange his prized cow for some ‘magic beans’. At home, Jack shows his mum the can of Heinz Beanz when asked where his toy cow is. Jack’s mum then highlights that the can contains one of your five-a-day. The advert ends with the strap line: ‘for truly magic beans, IT HAS TO BE HEINZ’. The end frame features the new-look can, which will now include a green keystone promoting the one of your five-a-day message.
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