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Buick: Running in Place


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Buick's new ad campaign was created by Leo Burnett Detroit to showcase its new eAssist drivetrain technology, which allows drivers to switch to electric power while stopped. The campaign centers on the idea, "You don't keep running while you're stopped, so why should your car engine?"
Other credits

Client/”Ad”: Buick/”Running In Place”

Agency: Leo Burnett Detroit

Global Creative Director: Peter McHugh

Executive Creative Director: Steve Chavez

Creative Directors: Steve Glinski/Tim Thomas

Art Director: Steve Glinski

Copywriter: Tim Thomas

Executive Producer:

Producer: Mark Nicholas

Production Company: Tool of North America

Director: Erich Joiner

VFX/SPX: The Mission

Editorial: Whitehouse

Editor: Jon Hopp

Music Company: Eddie Jobson/Globe Music

Director of Photography: Mark Plummer

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