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Top 6: October 12th 2011
Interactive

Corona Extra: Pole Of Inaccessibility

Top 6: October 12th 2011
The new campaign for Corona focuses on the village ofBulin located in the Dzoosotoyn Elisen Desert of China’s Xinjiang province. Bulin is special because it is closest place humans live to “The Eurasian Pole of Innaccessibility“. Also known as the furthest point from the sea, on earth, at a staggering 2,510km (on a straight line).

Corona discovered that the inhabitants of Bulin have not only never been to the sea, they have neither seen it nor can imagine what it is like. So the beer company travelled all the way to Bulin to accompany 7 of the locals on a 7,500km journey to Haitangwan Beach in China’s southern province of Hainan.

To promote the journey and the Corona beer – Corona Extra, a website that allows you to follow each of the group on their life-changing journeya nd a number of videos have been uploaded to Youtube.
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