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Top 6: October 12th 2011
Interactive

ESPN: Towel around the world

Top 6: October 12th 2011
The next spot in ESPN’s ‘It’s Not Crazy, It’s Sports’ campaign will feature one of the most recognizable fan props in all of sports – the Terrible Towel. Passionate Steelers’ fans have long been known to photograph their beloved Towel in locations around the world. ESPN is asking fans to submit their best photos and videos via this dedicated website.

The most memorable submissions will be incorporated into a commercial spot featuring real fans celebrating the famous towel in all of its terribleness.
Credits Other credits

Developer: Husani Oakley, Jason Tighe

Information Architect: Laurie Jarzemsky

Digital Designer: Ben Guernsey

Director of Technology: Husani Oakley

Assistant Director of Interactive Production: Marc Maleh

Content Producer: Nick Setounski

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