Yeo Valley: Boyband

Following the success of its rapping farmers in 2010, Yeo Valley, the UK's number one organic brand, has launched a new campaign as part of ITV's The X Factor.As part of the brand's £2.5million integrated marketing spend the new TV ad, created by BBH London airs for the first time on 8th October during the first ad break of the X Factor live show. The one-off, two minute music video features a farming-inspired boy band called 'The Churned', singing a ballad-style track titled 'Forever'.