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Volkswagen: Hairdresser


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In New Zealand, Volkswagen are seen as premium European cars, and are thought to be too expensive by many new car buyers. Volkswagen wanted to change that perception, they reduced the cost of their cars across the range, making a Volkswagen even more affordable. DDB Auckland were briefed by Volkswagen to create a campaign that highlights the price and value of a new Volkswagen.
Credits Other credits

Managing Partner - Scott Wallace

Planning Director - Lucinda Sherborne

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