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Top 6: November 2nd 2011

NZ Fire Service: Drunk Cooking

Top 6: November 2nd 2011
Drunk cooking is one of the leading contributors to house fires in New Zealand. And it's mostly blokes who are at fault. So as part of an ongoing push, New Zealand Fire Service and M&C Saatchi reminded guys who had been drinking to grab a feed before heading home. These urinal stickers challenged men to put out the fire by weeing on it. When they did so, the heat-sensitive ink disappeared revealing the message that a real fire wouldn't be so easy to put out, so don't drink and fry, have something to eat before you head home.
Credits Other credits

Client: Scott Sargentina

Studio: Luke McArthur

Account Director: Christina Mossaidis

Account Executive: Lizzie Yates

Media: Julie-Ann Hedges (Carat)

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