TV ad: SBS: The Seven Billionth Story

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US Sydney and SBS have joined forces to create a visually stunning ident that explores the beginnings of the world's seven billionth story. As Australia's multicultural broadcaster, SBS is marking the population milestone by celebrating the power of stories and the diversity of human culture. It will premiere on the day the UN predicts the world's population will reach 7 billion.

Category Publications & media
Client SBS
Agency Us Sydney
Production Animal Logic
Country Australia
Uploaded 31 October, 2011

Credits

Executive Creative Director
Josh Moore
Creative Director
Chad Mackenzie
Head of Art
Tim Chenery
Copywriter
David Roberts
Art Director
Marc Bauche
Agency Producer
Trelise Caughey
Account Director
Kirsty Reynolds

Other credits

Animal Logic

Director: David Scott

Producer: Tyrone Estephan

Lead Compositor: Guido Wolter

3D Supervisor: Andrew Lodge

Editor: David Burrows

Narration written by: Caleb Lewis

Music: Jam Sydney

Composer: Hylton Mowday

Sound Designer: Andrew Stevenson

Gilimbaa

Managing Director: Amanda Lear

Creative Director: Riki Salam

SBS

Head of Design: Olivia Meredith

On-Air Package designer: Susan Danta

Idents/bumpers designer: Robot DNA, Dana Rayson

SBS: The Seven Billionth Story

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SBS: The Seven Billionth Story

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