TV ad: The Meth Project: The Meth Project "Losing Control" (Dir. Darren Aronofsky)

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These spots and animations are a part of a new anti-Meth campaign that just launched, centered around the power of "ASK". Instead of talking at teens the way many prevention efforts do, thiscampaigns seeks to engage them with digital and social components to leverage the popularity of personal recommendations among teens. The TV, print and radio are meant to drive traffic to the brand new site, methproject.org.

The Meth Project, a national prevention philanthropy, and digital-marketing agency Organic (www.organic.com) tapped award-winning filmmaker Darren Aronofsky to direct these hard-hitting and graphic TV spots.

And London's Studio AKA created these animations from past award-winning TV spots, creating deconstructions which show the facts behind the ad in break-out videos.

Category Public services & utilities
URL http://www.undergroundaward.com/methproject
Client The Meth Project
Agency Organic, Inc
Production Wild Plum
Country United States of America
Uploaded 11 November, 2011

Credits

Chief Creative Officer
Conor Brady
Executive Creative Director
Brad Mancuso
Creative Director
urs ross
Assoc Creative Director
Jola Hyjek
Copywriter
Brian Pike
Copywriter
Lauren Tyrrell
Art Director
Tyler Warrender
Art Director
Mark Butorac
Copywriter
Fred Abercrombie
Executive Producer
LauraLe Wunsch
Executive Producer
Tom Hillebrand
Account Director
Andy McKinney
Designer
David Paslay

Other credits

Meth Project Television

Production Company: Wild Plum

Executive Producer/Partner: Shelby Sexton

Executive Producer: Sandy Haddad

Executive Producer: Scott Franklin

Line Producer: Ted Robbins

Director: Darren Aronofsky

Director of Photography: Darren Lew

Post Production: Final Cut – NYC

Editor: JD Smyth

Executive Producer: Viet-An Nguyen

Smoke Artist: Cecil Hooker

Sound Design: T. Terresse Tate

Motion Graphics: Phillip Brooks

Colorist: Tim Stipan, Technicolor

Meth Project Animations

Design & Animation: Studio AKA, London

Directors: Steve Small, Kristian Andrews, Grant Orchard

Illustration: Margot Tsakiri-Scanatovits & Eamonn O’Neill, Gemma Mortlock,

Cristobal Infante & Kristian Andrews

Animation: Margot Tsakiri-Scanatovits, Eamonn O’Neill, Kristian Andrews,

Phil Warner, Eamonn O’Neill, Grant Orchard, David Prosser, Steve Small

Executive Producer: Sharon Titmarsh

Sound Design: Jeremiah Moore, San Francisco

Mix: Mark Pitchford, M Squared Studios, San Francisco

The Meth Project: The Meth Project "Losing Control" (Dir. Darren Aronofsky)

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The Meth Project: The Meth Project "Losing Control" (Dir. Darren Aronofsky)

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