Detroit Institute of Arts: Rembrandt and the Face of Jesus

Detroit office of Goodby, Silverstein & Partners has launched an integrated campaign for a new exhibit at the Detroit Institute of Arts which opens today - Sunday, 11/20 - called "Rembrandt and the Face of Jesus". This provocative exhibit features 64 works by the Dutch artist and his students, which have not been seen together since 1656, that depict Jesus and biblical events, with a focus on his famous 9 heads of Christ.

The multi-channel campaign, "See Jesus in a New Light" encourages people to see the face of Jesus the way Rembrandt envisioned it, and the way no other painter before had ever depicted Jesus – as a dark, Jewish man with long hair. The campaign includes TV, radio, print, online and museum collateral.

Watch the video here: http://www.youtube.com/watch?v=1X4ykpZAsfg