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Top 6: November 30th 2011
Web Film

Anti-Slavery International: Facebook

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Top 6: November 30th 2011
Anti-Slavery International, the world's oldest international human rights organisation, has launched an online film highlighting the stark reality of modern-day slaves who live in London. The short film illustrates what it would be like if a domestic slave in the UK was allowed to have a voice, via a Facebook profile.

Created by JWT London, the film is based on the fictional character, 'Lala', whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with.

Called 'Facebook', the film is hosted on the charity's YouTube channel and shows Lala joining the social network. JWT London created the film on a pro-bono basis with Underworld donating the use of the track 'Glam Bucket'.
Credits Other credits

Digital Animator: Elizabeth Rowlatt

Photographer: Giles Greenwood

Music: Underworld (through Soundlounge)

Post Production: Transmission at JWT

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