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Institucional: Last Words - Julius Caesar


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To highlight the dangers of texting and driving, Leo Burnett Tailor Made in Brazil launched a print campaign for Fiat using the final famous sentences of well-known figures - suggesting that these could be your last words if you were to text them while driving.
Credits Other credits

Advertising Agency: Leo Burnett Tailor Made, Brazil


Creative Director: Marcelo Reis

Art Director: Murilo Melo

Copywriter: Julio D’Alfonso

Illustration: Mário Niveo

Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi

Planning: Marcello Magalhães, Tiago Lara

Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima

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