The Future of Water: The Dirtiest Water Cooler

To help promote the exhibition 'Future of Water' at the Science Gallery, Dublin, The Public House challenged the people of Dublin to consider where the future of water in the city may come from, if all predictions are correct and water gets so valuable and scarce. The agency created the world's dirtiest water cooler in the gallery and invited people to come in and drink fresh canal water along with shoes, fish and old whiskey bottles. They then branded the water and made it available in local restaurants and cafes.