TV ad: Pepsi Max: Bromitment

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Pepsi Max introduces Bromitment. A pledge, promise, obligation to be there with your mates, to participate in any and all shenanigans that may go down.

This fully integrated campaign – including TV, web, Radio promo, Juice TV promo, even a brand Ambassador - encourages guys to go online and 'bromit' to 3 of their best mates. By entering codes online, bromitees can test their bromitment and go in the draw to win a road trip down Route 66, run with the bulls in Pamplona, or skydive in Argentina. Not only that, but Pepsi Max is giving away $500 cash prizes every day for those who have entered codes.

No longer will mates have to go without their mates.

Category Drinks, non-alcoholic
URL http://www.bromitment.co.nz
Client Frucor Beverages
Agency Colenso BBDO
Production Goodlife Films
Country New Zealand
Uploaded 7 December, 2011

Credits

Director
Chris Graeme (Goodlife Films)
Creative Chairman
Nick Worthington
Executive Creative Director
Steve Cochran
Producer
Neil Stitchbury (Goodlife Films)
Art Director
Lachlan Palmer-Hubbard
Copywriter
Graeme Clarke
Production company
Goodlife films
Agency Producer
Paul Courtney
Illustrator
Otis Frizzell
Digital Creative Director
Aaron Turk
Account Director
Samantha Parsons
Planner
Andy McLeish
Sound Design
Nich Cunningham (Franklin Road)
Planner
Hayley Pardoe
DoP
Aaron Morton (Goodlife Films)
Visual Effects
Digital Sparks
Digital Project Manager
James McMullan
Post production
Digital Sparks
Editor
Digital Sparks
Designer
Tias Somers
Designer
Renee Chin
Senior Account Director
Tim Ellis

Other credits

Account Executive - Eileen Cosgrove-Moloney

Digital Designer - Josh Yee

Digital Designer - Adam Wood

Digital Developer - Paul Headington

Digital Developer - Craig MacGregor

Digital Developer - Matt Visser

Marketing Manager, Frucor Beverages - Amanda Lyon

Brand Manager, Frucor Beverages - Brendan Ralph

Pepsi Max: Bromitment

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Pepsi Max: Bromitment

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