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Top 6: December 21st 2011

Tourism Toronto: Snowmen

Top 6: December 21st 2011
In order to curate the vacation photos Toronto visitors take and put online, Crispin Porter + Boglusky, Toronto unleashed 21, 8-foot snowmen designed by top contemporary artists and placed strategically at key tourist spots in the city. When you take a photo with the snowmen, a famous Toronto scene is featured as the backdrop. To encourage the photos would be shared, Tourism Toronto is donating $2 to Starlight Children's Foundation for every snowman photo uploaded to the campaign's Facebook page at
Credits Other credits

Designers: John Thai, Arnaud Brassard

Print Producers: Jennifer Dark, Julie Riley

Photographer: Jackman Chiu

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