Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Vanish Napisan Crystal White: Sponsor the White House

Embed Video
Case Study: Vanish Napisan Crystal White is an Australian laundry detergent that keeps white clothes white. To get people talking about this simple promise, Euro RSCG Sydney /Red Agency launched a campaign to sponsor the most famous white building in the world - the White House, in Washington DC. At the height of the debt crisis, they went to Washington and offered the US government our entire annual marketing budget of A$25million for naming rights to create The Vanish Napisan Crystal White House.
Credits Other credits

Holly Ripper: Group Account Director

Josh Sandford: Senior Account Manager

Anthony Dever: Digital Planner

James Wright: Red Agency PR General Manager

Elizabeth McKenzie: Red Agency PR Account Manager

Natasha Carroll: Red Agency PR Account Executive

Jenny Webb: Window Productions Head of Production

Brian Hegedus: Window Productions Field Producer

Alex Mills: Song Zu - Sound

Anthony Smith: Sandcastle Studios - Sound

Heather Gavin: Cutting Edge - Online

Sarah Brown: Cutting Edge Post Production Producer

Grayling Washington DC: PR - US support

Cake/Workman Entertainment New York: PR - US support

Larissa Coupe: Song Zu - Sound Producer

Chris Cudlipp: Sandcastle Studios - Managing Director

Brad Hurt: Window Productions - Editor

Nick Simkins: Window Productions - Producer

Beau Simmons: Euro RSCG Australia - TV Editor

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news