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Raspberry Beret: Kerb at Xmas

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Dunedin Retro Clothing Boutique, Raspberry Beret, wanted a high visibility campaign to fuse store branding with details of its new address. One might argue a single line of text hardly inspires advertising genius-but when the message is 'cleaned' onto kerbs at major intersections during the busiest shopping week of the year-this campaign ensured maximum visibilty for the client. Clean Advertising New Zealand decided on a loud chunky stencil font to make a retro statement, and the campaign shouted 'location, location, location' in terms of demographics.

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