Israel Anti-Drug Authority: The Anti-Drugs Timeline

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.
What we did is create a Timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK.
As you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK.Technically that was extremely hard to accomplish because of Facebook's algorithm, but we made it after all.