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Interactive

Israel Anti-Drug Authority: Both sides of weed


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In 3 interactive videos, McCann Digital Tel Aviv showed those talking about marijuana as a deadly drug, and those telling it's the best thing that ever happened to them.
The user could switch freely between them, realize that none of them are actually true, and learn about the long-term effects of smoking weed.
Credits Other credits

Project manager: Roy Kisch

Designer: Shay Maya

Flash Designer: Ron Rochman, Billi Kovalsky

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